This instant messaging app is a great way to connect with your audience directly and respond to any questions, comments, or complaints.Ī majority of American adults - roughly 68% - report using Facebook regularly, with 51% being active on the site multiple times per day. Leveraging Facebook groups to gather your customer base in a singular digital location can be helpful for your brand as Facebook groups, unlike Facebook business pages, aren’t for advertising - which means they can be helpful in organically creating conversation and engaging with other users.Īdditionally, Facebook offers the connected messaging app Facebook Messenger. Regardless, if your brand stands to benefit from sharing industry-related news, short-form videos, brand graphics, and other visually engaging content, then consider having a presence on Facebook - especially if your primary audience is older than 30. While that level of proliferation ensures at least some of your audience will regularly use this platform and take in your content, Facebook has developed a somewhat negative reputation among younger users who are increasingly turning to alternative sites. With nearly 3 billion monthly users, Facebook is inarguably the largest and most popular social media platform in the world.

You should create content for YouTube if your audience is below the age of 50, and if your customers consume video content for a variety of reasons - like education or entertainment - that reflect your brand or products. If starting a YouTube channel feels too ambitious right now, partnering with YouTube influencers who are excited about your mission, brand, or products can help you test the waters before you dive all the way in. Tap into popular YouTube trends like unboxing videos (especially if you offer a physical product) and “-with me” content that takes viewers along for the ride. Most viewers tune in for a combination of education and entertainment, so you should aim for a balance of content to bring in as many people as possible to your channel. Depending on your type of business and what your user demographics are, posting both long-form and short-form video content can work well for your brand on this platform. YouTube is a video-only content platform. What kind of content should you post on YouTube? YouTube is broadly popular amongst all genders, though the men-to-women ratio of users is 11:9. The majority of American adults - 74% to be exact - report regularly using YouTube, with a heavy concentration in the age range of 15 to 35. If your business could benefit from producing brand tutorials, instructional content, product reviews, or guest interviews, then this social media platform is a must - especially if the payoff is reaching their more than 2 billion monthly users. YouTube holds the distinction of currently being the second most popular search engine in the world, right behind its parent company, Google.

You should prioritize Instagram within your content marketing strategy if your target audience is under the age of 40, and you run a lifestyle, e-commerce, or otherwise visuals-heavy business. Consider creating Instagram stories and reels to keep your audience engaged. Keep them there with a cohesive theme and regular content to make the algorithm happy. What kind of content should you post on Instagram?ĭiversity with consistency reigns supreme on Instagram lush photography, clever trend usage, and selfie-style videos that speak directly to your audience can all bring in new users to your channel. If your customers are under 40, then Instagram needs to be incorporated into your brand strategy. Use of the app gradually drops off with age but stays consistent across all genders. Long the home of influencers, artists, small and large brands, and everyone in between, Instagram has become one of the most popular social media platforms specifically for teens and younger adults, especially in the United States. If you’re wondering whether a meaningful segment of your audience spends time on the platform, the answer is most likely a resounding yes. Instagram has well surpassed 1 billion monthly users, which is no surprise considering how the app blends the personal and professional with each new feature. To help you decide which social networking platforms will be right for your brand, we’ve listed our top picks for the social media sites you should prioritize in 2023. Questions like these follow small businesses and corporate marketing teams alike. Should you go all in on industry stalwarts like Instagram and Facebook? Or should you target younger audiences who consistently use Snapchat and TikTok? Which are the best social media platforms in terms of functionality across web and mobile devices? With new apps popping up every day, it can be a challenge to figure out which social media platforms will be most valuable for investing your time and money.

Social picture scenes